Store app

Client

A large retail chain with more than 2500 stores.

Task

• Develop a new app with a loyalty program for the retail chain within three months.
• Add delivery service to the app.
• Develop marketing mechanics of varying complexity: from e-stickers to multi-stories.

What we did

Developed a Flutter Mobile App

We suggested using cross-platform development and Flutter technology as it allows you to create an app simultaneously for two platforms: Android and iOS. This naturally accelerates the release cycle and optimizes the budget.

In addition to directly developing the app, it was necessary to establish its interaction with all internal and external retailer’s systems. So we also suggested using a fault-tolerant server infrastructure. The main challenge was to integrate a large number of internal systems in different languages, frameworks, and protocols.

Integrated Loyalty Program

Our client has a multi-tiered loyalty program with discounts on cards, personalized recommendations, favorite products, digital stickers, and coupons. All of these tools are available in the app.

The loyalty card is located on the home screen. The progress bar on it shows what level of the loyalty program the user is at - from "Guest" to "Best Friend."

Added a Barcode Scanner

The barcode scanner is one of the most popular features. It identifies the product by its barcode and opens its product card in the app. The scanner is most often used in the store to check the product price and learn more about it.

Designed a Well-Structured Catalog

The catalog features over five thousand items, so we've paid close attention to its structure. All products are divided into categories. For example, "Cheese," "Bread and Bakery," or "Grocery". Within each section, there are subcategories. These are pinned to the top, and if a user is in the Grocery section, they can switch from "Pasta" to "Vegetable Oil" without scrolling back up.

Added Product Availability and Price Check

The app allows you to locate your nearest store on a map and check if the product you want to buy is in stock. You can also see the current price and read reviews from other customers.

Results

The app became an ecosystem. The Friflex team continues to develop it.