Client

Bristol is a Russian chain of convenience stores. In 2018, the chain was included in the rating of the 50 fastest growing companies according to RBC, taking fourth place in it with an average annual positive dynamics of revenue. Now Bristol has more than 3800 stores throughout Russia.

Task

To create a multifunctional mobile app for web users.

Nice start

The app was launched in April 2021. In the first months of its operation, all Bristol customers who downloaded the app received a 10% discount on all products with white price tags. A thoughtful all-Russian marketing campaign of the network immediately raised awareness of the application among Bristol customers.

In the first week of launch, 30% of all users signed up for the loyalty program. And at the end of two months, the number of registrations exceeded the optimistic forecast values by two times. In the regions where the loyalty program was launched, the average check for cards increased by 50%, compared with the average check without cards.

Elena Veselova

Bristol Marketing Director

Convenient catalog of shares in stores

Bristol often conducts marketing campaigns, they differ in different stores. It was necessary to create a universal tool that would allow users to be informed about new promotions in the stores closest to them. To do this, we have developed a promotional catalog. The catalog has detailed descriptions and characteristics of the products in the product card. The user can quickly find out the current promotions in the store near the house. To do this, select the store on the map. Stocks, on average, are updated every two weeks.

Dynamic Loyalty Card - QR code

The loyalty system is a win-win strategy for developing relationships with users. In Bristol, it was decided to use a dynamic loyalty card in the form of a QR code. A dynamic QR code protects against fraud. It becomes invalid after its application, has an expiration date of an hour. A unique QR code is generated every time you log into the application or update the application tabs.

A special algorithm was developed to generate a dynamic QR code. It will not be possible to generate such a code by yourself.

The app works offline. Even if the store does not have the Internet or the Internet connection is unstable, the code is generated without problems.

Personal account and easy authorization by phone number

No more forgotten passwords. We have integrated a mobile phone confirmation service into the Bristol application – login to your Personal Account is carried out using a code from an SMS message. This authorization method excludes the possibility for another user to enter the cabinet.

In the personal account, the user can change personal data, configure SMS or email notifications, view legal documents.

Administrative panel

We have made an administrative panel so that the client can independently manage the content and view the information of registered users.

Through the administrative panel, the ability to view user reviews of the application has been added, which allows you to quickly respond to problems in the application.

Photobase

We have made a service for downloading photos of goods and displaying photos in a mobile app. The service saves the photos in S3 storage and transfers them in the necessary quality to the mobile application or to the web.

Store Map

Bristol is a Russian chain of convenience stores. It is important for the user to have at hand up-to-date information about the work of his favorite store. The latest data on 3800 stores of the chain throughout the country is stored by the Bristol mobile application: a list of nearby stores, addresses, opening hours. From the map, you can go to the View Shares page that are current for the selected store.

Let's talk! Feedback Form

For any b2c business, the ability to interact with your user is very important - easy, fast and unhindered. For Bristol, it was important to realize the ability to easily and quickly send user calls through the app. To do this, we made a form of sending messages, the ability to attach files.