What do the participants and organizers of any event have in common? They have mobile phones. If you install an event app on these phones, everyone will win. In this article, we talk about trends in the event mobile apps and the experience of Friflex and CrossConf.
An event app is a social network in the event. It allows attendees to meet, evaluate speakers and their reports, read ads from the organizers, and choose where to go. And a bonus - to register in advance.
Friflex hosts the largest annual cross-platform development conference CrossConf. Experts from leading companies in the market discuss trends that affect the industry development. The conference has its mobile app with chats, personal schedules, and partner vacancies. We love it and here's why.
What an event app can do
If you have a presentation, meeting, or training, several app screens will do. They will include your schedule, map, venue, documents, and registration form.
If you want to keep in touch visitors during or after the event, you can add a newsletter subscription form, Team Contact window, or chatbot.
Creating a mobile app for presentation or training may be too expensive. You may create a mobile site.
Mobile apps for educational events, seminars, or conferences may have a schedule, map, an entry for the report, and layout of halls.
Do you host an exhibition, concert, or festival? Add a game, a random speaker quote generator, or a competition for the best photo with a performer.
Such features as a calendar, schedule, club statistics, live match broadcasts and game videos are great for a sports event app.
Benefits for Event Organizers
Collecting statistics and information for analysis. You can collect data on user behavior with the app. What features do they use? What stories do they watch? Do they respond to vacancies, participate in games, meet other visitors? Lists of attendees, survey results, and questionnaires will also be of great use for analysis.
For example, in the CrossConf app users can rate speakers' speeches and leave feedback. Event organizers use this data to identify popular topics and speakers. This data is used for the next year’s plan.
Timely communication. If the registration time has changed, the report has been moved to another section, or it has become possible to communicate with the guest star during the break, use your app to post necessary updates or send push notifications.
Increased engagement. Game mechanics and activity feeds make the event more memorable. For example, we added stories to the CrossConf app. It showed useful information for participants from other cities. A feed with bright photos showed the Moscow sights.
Additional advertising space. Ads or mentions in the mobile app can be used by event partners.
Benefits for guests
Instant registration and e-ticket. Guests can add an e-ticket to the event app. To get to the event, they just show the phone screen. Instant check-in saves the guests time, and helps avoid crowding.
There is a QR code in the Profile section of the CrossConf app. Guests show it to get a badge.
Communication with the event organizers. Event apps allow you to ask event organizers questions, report errors, and refine details via chats or emails. In the CrossConf app, you can contact organizers in the Profile through the Support.
Event schedule. The schedule of the event with filters helps guests not get confused in performances, talks, exhibitions, autograph sessions, and pitchings. Filters sort events by time, topic, participant, or site. In the CrossConf app, you can create your own schedule in My Plan, adding to it the events you like.
Networking tool. The event app can be used as a social network. It has features for dating, business meetings, or photo sharing.
If you need help with the event app, please email us. We will carefully select necessary features and find the best solution.
